Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Measurement & Analytics
Are you seeking tangible evidence that your B2B marketing efforts are paying off? You’re not alone. Many marketers find themselves grappling with the essentials of impactful B2B marketing measurement.
In this engaging workshop, TrustInsights.ai CEO Katie Robbert and Chief Data Scientist Christopher Penn will lead you through a deep dive into the art of measurement, showing you how to transform it from a mathematical endeavor into a strategic toolkit for your marketing success.
You’ll discover how to harness the power of data-driven insights to enhance your marketing strategies and move beyond the complexity of analytics, focusing on practical, strategic approaches that resonate with the realities of B2B marketing.
In this workshop, you’ll learn:
What’s included:
You should attend if you:
Please note: This workshop is NOT a technical deep dive or a how-to course into tools like Google Analytics. It’s designed for those seeking strategic insights rather than specific, tactical training on analytics platforms. Join us to redefine how you measure and amplify the impact of your B2B marketing!
This is a LIVE, in-person workshop and will not be recorded.