MarketingProfs B2B Forum 2023

Elevating B2B Marketing Impact: Strategic Measurement Insights

Workshop Day - November 12 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Metrics and Measurement


Are you seeking tangible evidence that your B2B marketing efforts are paying off? You’re not alone. Many marketers find themselves grappling with the essentials of impactful B2B marketing measurement.

In this engaging workshop, TrustInsights.ai CEO Katie Robbert and Chief Data Scientist Christopher Penn will lead you through a deep dive into the art of measurement, showing you how to transform it from a mathematical endeavor into a strategic toolkit for your marketing success.

You’ll discover how to harness the power of data-driven insights to enhance your marketing strategies and move beyond the complexity of analytics, focusing on practical, strategic approaches that resonate with the realities of B2B marketing.

In this workshop, you’ll learn:

  • Insightful ways to apply data-driven strategies in B2B marketing
  • Common pitfalls in marketing measurement and how to avoid them
  • Practical steps to ensure your marketing metrics are reliable and actionable
  • Strategies for aligning your measurement efforts with industry best practices
  • How emerging technologies like generative AI can revolutionize decision-making in marketing

What’s included:

  • 5 hours of in-person interaction with instructors Katie Robbert and Christopher S. Penn
  • A copy of the full presentation as delivered, as well as an automated transcript
  • A comprehensive workbook to accompany the exercises you’ll perform during the workshop

You should attend if you:

  • Are a marketing manager or leader struggling to produce useful actions from your analytics
  • Are a marketing manager or leader wanting useful, practical use cases for generative AI outside of straight content marketing

Please note: This workshop is NOT a technical deep dive or a how-to course into tools like Google Analytics. It’s designed for those seeking strategic insights rather than specific, tactical training on analytics platforms. Join us to redefine how you measure and amplify the impact of your B2B marketing!


REGISTER NOW


This is a LIVE, in-person workshop and will not be recorded.

Katie Robbert

CEO
Trust Insights

Christopher S. Penn

Chief Data Scientist
Trust Insights

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