MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Christopher S. Penn

Chief Data Scientist
Trust Insights, Inc.
@cspenn

Christopher is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. As chief innovator of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction and Marketing White Belt: Basics for the Digital Marketer.


Sessions

Reimagining Marketing Management and Leadership
Speaker-led Roundtables
Empower Your Marketing With Private Social Media Communities
Workshop—Marketing Measurement and Analytics

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MarketingProfs B2B Forum

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