MarketingProfs B2B Forum 2023

The B2B Marketer’s Guide to Prompt Engineering

November 13 - 10:25am to 11:10am

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: AI & Content Generation


While there’s no shortage of AI vendors offering services for every task under the sun, there’s great value in building your own prompts and working with foundation models—the models that power services like ChatGPT—directly, to see what AI is truly capable of.

Join this tactical, practical session from Trust Insights Chief Data Scientist Christopher Penn to understand what prompts can do for you.

In this session, you’ll learn:

  • How prompts actually work in large language models
  • Why your prompts are under-delivering
  • The RACE Prompt Structure
  • Prompt portability among systems
  • What kinds of prompts to use with specific generative AI tasks
Headshot of Chris Penn presenting

Christopher S. Penn

Chief Data Scientist
Trust Insights

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