Blog

Dawn of the Next-Gen B2B Marketer with Paul Roetzer

AI is just getting started, says Paul Roetzer. And the sooner you incorporate AI, the better chance you have to succeed in business. But there are levels of AI’s competency. You don’t want AI to run the company, for example. Instead you want lower-level AI to handle the mundane… While your people do the uniquely […]

“Powerful Secrets for Creating Addictive Website Copy for Every Single Industry” by Liz Murphy

Copywriters love to write. But how do you keep your readers engaged? Liz Murphy demonstrates with a story she told at B2B Forum in 2022… a story everyone can relate to… but with a lesson copywriters often forget when writing. Watch Liz share her lesson, or read the transcript below. And for more insights on […]

Creative Briefs are Your Friend: Streamlining the Creative Process

Do you work from a clear, concise creative brief? Bryan Smith, B2B marketing executive, spoke to a packed house at B2B Forum in 2023. He hammered on the importance of a quality creative brief and how it helps everyone stay aligned on a project. Watch the video or read the transcript below. And for more […]

Making Marketing More Personal, not Personalized

How can you make your marketing more personal? In this excerpt from her 2022 B2B Forum presentation, Cathy Colliver shares how her company connected with their core audience through a simple rubber duck. For you, a rubber duck may not mean much. But for many in Cathy’s audience, it had a very personal meaning—and it […]

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter

Bad data is responsible for an estimated 10% in lost revenue! Clearly, data integrity is a big deal for marketers. You can’t market to non-existent prospects. Employee churn is one reason for CRM data to decay. But it’s not the only reason—and it doesn’t matter why. Accurate data is key to targeted marketing efforts. Here’s […]

The 4 Pillars of Thought Leadership with Ashley Faus

What’s it take to be a Thought Leader? In this excerpt from 2022’s B2B Forum, Ashley Faus (director of Integrated Product Marketing at Atlassian) shares the four pillars that support thought leadership. Watch this insightful excerpt or read Ashley’s transcript below. And for more excellent presentations and sessions on being a market leader, join us […]

How to Create a Behavioral, Data-Driven Content Strategy That Converts with Kenda Macdonald

Don’t make random acts of content! In this clip, Kenda Macdonald, owner of Automation Ninjas and best-selling author of Hack the Buyer Brain, explains what a random act of content is—and how to create a data-driven strategy instead. Get Kenda’s conversion insights in this video clip, or read the transcript below. And don’t miss Kenda […]

The Importance of Community, The Role Fear Plays in Forming Communities, and How You As a Marketer Can Fight Against Fear with Jacco van der Kooij

After three years of intense social change, Jacco van der Kooij gave the closing keynote at 2022’s B2B Forum. Jacco highlighted the importance of community, the role fear plays in forming communities, and how you as a marketer can fight against fear. Check out a clip from Jacco’s keynote here, or read the transcript below. […]

Non-Techy Marketer’s Guide to GA4 with Janet Driscoll Miller

Google Analytics 4 is a big change from Universal Analytics (UA), aka Google Analytics 3. And UA will stop functioning on July 1, 2023. So time is ticking to make the move from UA to GA4. But what’s so great about GA4 anyways? And what’s still there—but under a new name or work flow? Janet […]

Ann Handley on the Challenges of Brand Voice

Ann Handley gets writing. The struggles, the joys, the missteps, the wins. After all, she wrote the book on it: Everybody Writes. And then she re-wrote the book—Everybody Writes: Your New-and-Improved Go-To Guide For Creating Ridiculously Good Content—because even Ann knows, everything can be improved with a re-write. Ann celebrated the release of her second […]

Reimagining Marketing Management and Leadership with Christopher S. Penn and Katie Robbert

How do you grow a small company when a leader isn’t cut out for management? That was Christopher S. Penn’s challenge. In 2016, he excelled at his technological role as Vice President of Marketing Technology. But not so much at the people and project management side of things. So he brought on Katie Robbert to […]

The importance of Marketing Technology—MarTech with Pam Didner

Digital marketing’s strongest advantage over traditional marketing is the availability of backend data. And when you understand that data, you can connect the dots in ways that give you strategic advantages to your marketing and your career. Pam Didner discusses the importance of Marketing Technology—MarTech—and how to get started with MarTech backend data in this […]

Designing a Life You Love To Live By Rethinking Everything with Carlos Hidalgo

I spoke at a conference last year, and a very smart woman who spoke before me said… “This is our time to create as much wealth as we can for ourselves and our families, and we’re gonna have to work our asses off to do it. And we know when it’s all said and done, […]

Taking the Numb Out of Numbers with Mona Chalabi

I’m gonna talk to you a little bit about creativity when it comes to data. So when I first graduated from college, the plan was always to go and work for the United Nations. That was kind of what I had my heart set on, and I was creating data visualizations about refugee movements. And […]

The Surprising Role of Creativity in B2B Marketing with Pierce Ujjainwalla

Creativity is the Best Way to Connect with Your Audience Humans actually now have a shorter attention span than a goldfish—less than 10 seconds. We’re getting bombarded with more ads and more noise than ever before. So how do you stand out? I think that is about creativity. And today, I’m going to give you […]

What B2B Marketers Can Learn from a Swiftie: Create, Connect, Call Back Like Taylor Swift with Ahava Leibtag [Part 3]

And now (drumroll)… Part 3 of Ahava Leibtag’s fall 2022 #mpb2b presentation, “Break Through the Noise: B2B Like Rockstar Taylor Swift.” In Part 1, we learned how to take Taylor’s lead in keeping the attention of our current customers while bringing in new fans/customers. In Part 2, Ahava showed us how to give old content […]

What B2B Marketers Can Learn from a Swiftie: Create, Connect, Call-back Like Taylor Swift with Ahava Leibtag [Part 2]

Ready for more marketing lessons from T-Swift? Ahava Leibtag gets into it below in this second entry from her popular presentation, “Break Through the Noise: B2B Like Rockstar Taylor Swift.” — Break Through the Noise: B2B Like Rockstar Taylor Swift, Part 2: “This is Andy Crestodina, everybody’s favorite guy. Woo woo! Andy is as obsessed […]

What B2B Marketers Can Learn from a Swiftie: Create, Connect, Call-back Like Taylor Swift with Ahava Leibtag [Part 1]

What does music star Taylor Swift have to teach you about B2B Marketing? Ahava Leibtag shared her T-Swift insights—and love—in her 2022 B2B Forum presentation, “Break Through the Noise: B2B Like Rockstar Taylor Swift.” Here’s a piece from Ahava’s wildly popular session (or you can watch the video below). — “Taylor Swift is Taylor Swift. […]

The Formula for Increasing Sales: The Awareness Stages [#mpb2b Speaker Series]

When a customer chooses to purchase your product, their decision isn’t just based on you having the right pricing or even whether it’s the right product. It’s also about how important the brain thinks your specific product is—how valuable that product is to that consumer at that moment in time. In other words, when people […]

How to Become a Trusted Voice in the Sustainability Conversation [#mpb2b Speaker Series]

As the Senior Content Solutions Evangelist at LinkedIn, Purna Virji has her finger on the pulse of customer trends. She’s seen first-hand how brand messaging connects with audiences and she joined us on the #mpb2b 2022 virtual stage to show us how to make our sustainability messages stand tall. You can also catch this snippet […]

Show Me Why I Should Go to MarketingProfs B2B Forum

Seeing is believing, so if you haven’t experienced B2B Forum, take a look, a listen, or whatever option doesn’t disturb your co-workers or sound weird to anyone else eavesdropping on your home office! And sure a [moving] picture may be worth a thousand words, but hey, we also like words too, so here are […]

B2B Forum Workshops Are Back: Sharpen your Strategy, Demand Gen, and Storytelling Skills

Does a “workshop” sound like a lot of… well, work? You may be right. But that’s where the magic happens—the ability to iterate and update your efforts with direct feedback. The circle of subject matter experts around you, sharing ideas and building value. Even the freedom to raise your hand to say, “I don’t know.” […]

Engaging Customers on Social Media in “Boring” Industries [#mpb2b Speaker Series]

A conversation with Stacey Holsinger, owner of Steel Toe Communications (a digital marketing and communication consultancy for the architecture, engineering, and construction (AEC) industry) We recently sat down with Stacey to discuss why you need to identify your industry’s missing motivators and incorporate them into your social strategy — especially for products, services, or brands […]

Rethinking Your Relationship With Your Customers [#mpb2b Speaker Series]

A conversation with John Jantsch, Founder of Duct Tape Marketing We recently sat down with John to talk about how he views and caters to today’s customers, and what attendees can expect from his B2B Forum session Rethinking the Customer Journey. MarketingProfs: Buyers are in control of their own journey now – so, what do […]

Uncovering Three Universal Truths About Customer Experience [#mpb2b Speaker Series]

A conversation with Jeannie Walters, CEO and Founder of Experience Investigators Customer experience (CX) is everywhere. Forget the outdated notion that it’s only about customer service. It now stretches across every touchpoint and expectations are high. And that means that marketing is being tasked with more aspects of CX all the time. Here’s a recent chat […]