How is SEO ranking determined? Yes, there are keywords and key phrases, links, and domain authority to consider. But to get high SEO rankings, you have to provide valuable content that your market actually cares about—and give it to them, step by step. How can you find what your market cares about? By mapping a […]
Read More
If you’re a B2B marketer looking for the best marketing conference to grow your skills, MarketingProfs B2B Forum is the event for you. From inspirational keynotes that remind you how to find your passion to expert speakers who present the most relevant B2B-focused concepts each year to built-in moments to connect with fellow attendees, there’s […]
Read More
Want a FAST way to make your customers love your marketing? First, make it all about THEM—not you, not your company, but your audience! Then, implement Knak founder Pierce Ujjainwalla’s CHEETAH framework in your landing pages and emails. Pierce describes CHEETAH in this video excerpt from MarketingProfs B2B Forum 2023. To view this full presentation, […]
Read More
Don’t fear AI—it’s not going to take your job! Instead, explains Alaura Weaver, you can use generative AI tools to increase your creativity, speed up your time-to-market, and let a wider range of people create content that aligns with your brand guidelines. Check out the excerpt from Alaura’s B2B Forum presentation, Real-World AI Use Cases […]
Read More
If webinars aren’t integrated into your overall marketing strategy… You’re missing a huge opportunity to engage your audience! That’s because you can use webinars at any point in your customer’s journey to learn more about your audience’s interests, their challenges, and their role within a company. In this clip from Fresh Take: Webinars As A […]
Read More
Industry jargon? Big words? Gobbledegook! Clear and persuasive marketing requires clear and simple language, explains Ahava Liebtag. Ahava, president of Aha Media Group, works primarily in the Healthcare space. And even in her highly educated market, she knows that plain language is key to making connections with her clients… and with their clients. In this […]
Read More
Before you put a lot of work into your site’s SEO, it’s helpful to know if your site even has a chance of ranking for specific keywords and phrases. And that starts by knowing your website’s Domain Authority. Andy Crestodina, founder of Orbit Media Studios, shares an eye-opening way to know your web domain’s ability […]
Read More
Are You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with […]
Read More
Are You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with […]
Read More
Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with top experts in B2B […]
Read More
Are You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner, TopRank Marketing, to explore that feeling with […]
Read More
Are You Feeling B2B? Have you ever thought about what makes B2B marketing special? Because there is something about it, isn’t there? There’s a certain…feeling to B2B marketing that those of us who live in it day to day inherently understand. We collaborated with MarketingProfs B2B Forum partner TopRank Marketing to explore that feeling with […]
Read More
Podcasts are a growing industry, with around 100 million listeners in 2023… in the US alone! Branded podcasts continue to grow, too. Branded podcasts build relationships with your audience, engaging your fan base and informing them on the current state of your industry or company. In this clip, three MarketingProfs Marketing Smarts podcast hosts—current host […]
Read More
Some days you’re a content machine! But other days you might struggle to come up with content ideas, or feel like you’re not the best source of specific information. That’s why Lee Odden (CEO and co-founder of TopRank Marketing) suggests partnering with influential people to co-create and co-promote content. Lee shares his ideas and favorite […]
Read More
Market positioning is saying who your company can help—and who it can’t. And to make your positioning work for you, Allen Weiss says, you have to understand the benefits your product or service provides to the customer. For more on Allen’s positioning technique, watch the clip from Allen’s 2022 B2B Forum session or read the […]
Read More
In this digital age, it seems everything should be easier, right? Easier to send a thousand templated emails. Easier to use chatbots to resolve customer issues. But does our reliance on the easy route create distrust with our customers and prospects? In this excerpt from B2B Forum 2022, Samantha Stone helps you think differently about […]
Read More
There’s a reason TikTok has exploded in popularity and YouTube serves up over a billion videos each day. Videos are naturally engaging! But you don’t have to hire an expensive multimedia team to create company videos. In this clip from B2B Forum in 2022, video storyteller Tony Gnau shares his tips on creating your own […]
Read More
You know your email Open Rates and CTRs… but do you know the RFM of your subscribers? Do you know your reply rate ratios? These helpful metrics are often overshadowed by the data provided by your email service provider. But Michael Barber believes these are more important, and they can be used to support investments […]
Read More
“We don’t need that, thanks.” Nobody in marketing or sales wants to hear that from a prospect. You have great solutions—why can’t they understand that?! But there are ways to overcome objections. In this clip from her 2022 B2B Forum presentation, Nancy Harhut (chief creative officer at HBT Marketing) shares five common objections that prevent […]
Read More
Think your on-page SEO is all about keywords and links? Think again. Andy Crestodina (co-founder of Orbit Media) says there’s a key aspect to SEO ranking: User Interaction Signals. These signals show Google that people are interested in your content. And there are ways to increase these signals, thereby increasing your SEO rankings. Watch this […]
Read More
Marketing drives revenue. But it’s often seen as a cost center instead of a driver. Which makes marketing vulnerable to budget cuts. So how do you correct this perception in your organization? In this clip from B2B Forum 2022, Tish Millsap (CEO of Revenate Marketing) shares her insights on translating your marketing language into the […]
Read More
The beauty of digital marketing is the instantaneous availability of metrics. Are you updating your marketing efforts based on that quick feedback? In this insightful clip from B2B Forum 2022, Paul Ince from LikeMind Media shares the importance of moving quickly, being flexible, and using data to course-correct your marketing. Watch Paul’s clip or read […]
Read More
Your audience is skeptical. Not because of anything you did. But because they’re surrounded by claims, scams, and fraud. But there are things you can do to counteract that skepticism. Number one: provide proof! In this clip from her presentation at B2B Forum in 2022, Melanie Deziel reminds us of the importance of providing proof. […]
Read More
Humans love stories. They’re how we’ve passed along information for millions of years. But too often, we think of B2B stories as boring. Something to be avoided, or minimized. But that’s wrong, says Bobby Lehew, Chief Content Officer at commonsku. If our B2B stories are boring, it’s because we’re not doing it right. In this […]
Read More
Influencer marketing isn’t what a lot of B2B brands think it is. As Ashley Zeckman (VP Strategy & Customer Success at Onalytica) explains in this except from her 2022 presentation at B2B Forum: Influencers are not Affiliates! So what ARE they? And how do they fit into your marketing strategy? To find out, watch Ashley’s […]
Read More
AI is just getting started, says Paul Roetzer. And the sooner you incorporate AI, the better chance you have to succeed in business. But there are levels of AI’s competency. You don’t want AI to run the company, for example. Instead you want lower-level AI to handle the mundane… While your people do the uniquely […]
Read More
Copywriters love to write. But how do you keep your readers engaged? Liz Murphy demonstrates with a story she told at B2B Forum in 2022… a story everyone can relate to… but with a lesson copywriters often forget when writing. Watch Liz share her lesson, or read the transcript below. And for more insights on […]
Read More
Do you work from a clear, concise creative brief? Bryan Smith, B2B marketing executive, spoke to a packed house at B2B Forum in 2023. He hammered on the importance of a quality creative brief and how it helps everyone stay aligned on a project. Watch the video or read the transcript below. And for more […]
Read More
How can you make your marketing more personal? In this excerpt from her 2022 B2B Forum presentation, Cathy Colliver shares how her company connected with their core audience through a simple rubber duck. For you, a rubber duck may not mean much. But for many in Cathy’s audience, it had a very personal meaning—and it […]
Read More
Bad data is responsible for an estimated 10% in lost revenue! Clearly, data integrity is a big deal for marketers. You can’t market to non-existent prospects. Employee churn is one reason for CRM data to decay. But it’s not the only reason—and it doesn’t matter why. Accurate data is key to targeted marketing efforts. Here’s […]
Read More
What’s it take to be a Thought Leader? In this excerpt from 2022’s B2B Forum, Ashley Faus (director of Integrated Product Marketing at Atlassian) shares the four pillars that support thought leadership. Watch this insightful excerpt or read Ashley’s transcript below. And for more excellent presentations and sessions on being a market leader, join us […]
Read More
Don’t make random acts of content! In this clip, Kenda Macdonald, owner of Automation Ninjas and best-selling author of Hack the Buyer Brain, explains what a random act of content is—and how to create a data-driven strategy instead. Get Kenda’s conversion insights in this video clip, or read the transcript below. And don’t miss Kenda […]
Read More
After three years of intense social change, Jacco van der Kooij gave the closing keynote at 2022’s B2B Forum. Jacco highlighted the importance of community, the role fear plays in forming communities, and how you as a marketer can fight against fear. Check out a clip from Jacco’s keynote here, or read the transcript below. […]
Read More
Google Analytics 4 is a big change from Universal Analytics (UA), aka Google Analytics 3. And UA will stop functioning on July 1, 2023. So time is ticking to make the move from UA to GA4. But what’s so great about GA4 anyways? And what’s still there—but under a new name or work flow? Janet […]
Read More
Ann Handley gets writing. The struggles, the joys, the missteps, the wins. After all, she wrote the book on it: Everybody Writes. And then she re-wrote the book—Everybody Writes: Your New-and-Improved Go-To Guide For Creating Ridiculously Good Content—because even Ann knows, everything can be improved with a re-write. Ann celebrated the release of her second […]
Read More
How do you grow a small company when a leader isn’t cut out for management? That was Christopher S. Penn’s challenge. In 2016, he excelled at his technological role as Vice President of Marketing Technology. But not so much at the people and project management side of things. So he brought on Katie Robbert to […]
Read More
Digital marketing’s strongest advantage over traditional marketing is the availability of backend data. And when you understand that data, you can connect the dots in ways that give you strategic advantages to your marketing and your career. Pam Didner discusses the importance of Marketing Technology—MarTech—and how to get started with MarTech backend data in this […]
Read More
I spoke at a conference last year, and a very smart woman who spoke before me said… “This is our time to create as much wealth as we can for ourselves and our families, and we’re gonna have to work our asses off to do it. And we know when it’s all said and done, […]
Read More
I’m gonna talk to you a little bit about creativity when it comes to data. So when I first graduated from college, the plan was always to go and work for the United Nations. That was kind of what I had my heart set on, and I was creating data visualizations about refugee movements. And […]
Read More
Creativity is the Best Way to Connect with Your Audience Humans actually now have a shorter attention span than a goldfish—less than 10 seconds. We’re getting bombarded with more ads and more noise than ever before. So how do you stand out? I think that is about creativity. And today, I’m going to give you […]
Read More
And now (drumroll)… Part 3 of Ahava Leibtag’s fall 2022 #mpb2b presentation, Break Through the Noise: B2B Like Rockstar Taylor Swift. In Part 1, we learned how to take Taylor’s lead in keeping the attention of our current customers while bringing in new fans/customers. In Part 2, Ahava showed us how to give old content […]
Read More
Ready for more marketing lessons from T-Swift? Ahava Leibtag gets into it below in this second entry from her popular presentation, Break Through the Noise: B2B Like Rockstar Taylor Swift. — Break Through the Noise: B2B Like Rockstar Taylor Swift, Part 2: “This is Andy Crestodina, everybody’s favorite guy. Woo woo! Andy is as obsessed […]
Read More
What does music star Taylor Swift have to teach you about B2B Marketing? Ahava Leibtag shared her T-Swift insights—and love—in her 2022 B2B Forum presentation, Break Through the Noise: B2B Like Rockstar Taylor Swift. Here’s a piece from Ahava’s wildly popular session (or you can watch the video below). — “Taylor Swift is Taylor Swift. […]
Read More
When a customer chooses to purchase your product, their decision isn’t just based on you having the right pricing or even whether it’s the right product. It’s also about how important the brain thinks your specific product is—how valuable that product is to that consumer at that moment in time. In other words, when people […]
Read More
As the Senior Content Solutions Evangelist at LinkedIn, Purna Virji has her finger on the pulse of customer trends. She’s seen first-hand how brand messaging connects with audiences and she joined us on the #mpb2b 2022 virtual stage to show us how to make our sustainability messages stand tall. You can also catch this snippet […]
Read More
Seeing is believing, so if you haven’t experienced B2B Forum, take a look, a listen, or whatever option doesn’t disturb your co-workers or sound weird to anyone else eavesdropping on your home office! And sure a [moving] picture may be worth a thousand words, but hey, we also like words too, so here are […]
Read More
Does a “workshop” sound like a lot of… well, work? You may be right. But that’s where the magic happens—the ability to iterate and update your efforts with direct feedback. The circle of subject matter experts around you, sharing ideas and building value. Even the freedom to raise your hand to say, “I don’t know.” […]
Read More
A conversation with Stacey Holsinger, owner of Steel Toe Communications (a digital marketing and communication consultancy for the architecture, engineering, and construction (AEC) industry) We recently sat down with Stacey to discuss why you need to identify your industry’s missing motivators and incorporate them into your social strategy — especially for products, services, or brands […]
Read More
A conversation with John Jantsch, Founder of Duct Tape Marketing We recently sat down with John to talk about how he views and caters to today’s customers, and what attendees can expect from his B2B Forum session Rethinking the Customer Journey. MarketingProfs: Buyers are in control of their own journey now – so, what do […]
Read More
A conversation with Jeannie Walters, CEO and Founder of Experience Investigators Customer experience (CX) is everywhere. Forget the outdated notion that it’s only about customer service. It now stretches across every touchpoint and expectations are high. And that means that marketing is being tasked with more aspects of CX all the time. Here’s a recent chat […]
Read More
