MarketingProfs B2B Forum 2023

B2B Forum Workshops Are Back: Sharpen your Strategy, Demand Gen, and Storytelling Skills

Does a “workshop” sound like a lot of… well, work?

You may be right.

But that’s where the magic happens—the ability to iterate and update your efforts with direct feedback. The circle of subject matter experts around you, sharing ideas and building value. Even the freedom to raise your hand to say, “I don’t know.”

Which is why our growing community of B2B marketers tend to love our workshops whenever we offer them.

In fact, our recent State of B2B Marketing Training report shows that 70% of B2B marketers prefer training via workshops… but only 33% of us actually use them for on-going training efforts.

Workshops are also a great way to build up skills on your team, putting everyone on the same page and increasing your team’s happiness and retention.

So now that we’re back in-person for B2B Forum, we’ve got some excellent (but space-constrained) workshops all lined up for you—or your team—on Oct 12.

Dial in your marketing—and leapfrog the learning curve—with an expert-led workshop that’ll move you from zero to hero in a single day!

“Marketing Strategy and Planning for the Future” with Allen Weiss: Create a sustainable strategy to establish your edge over the competition
“Attract, Nurture, Sell: Demand Generation” with Kenda Macdonald: Trigger the desired customer action at each step of your marketing and sales relationship
“The Math (and Magic!) of Story” with Bobby Lehew: Tap your unique experiences to tell stories that sell
“Aligning the Twin Hearts: Marketing and Sales” with Pam Didner: Learn to think like a salesperson to design marketing which closes more deals
“Marketing Measurement and Analytics” with Katie Robbert and Christopher S. Penn: Tackle metrics head-on with the scientific method to amplify the effects of marketing that’s working… and leave behind what isn’t

These hands-on, intensive, all-day workshops take place Oct 12 and available to purchase for just $595.

Or save some money and get even more smarts by registering for an All-Access pass, which bundles a workshop with the full 2-day B2B Forum conference.

In addition to the hands-on workshop experience, at B2B Forum you’ll be surrounded by driven marketers sharing what works.

53 informational and educational sessions focused on “what’s working now,” all designed to kick your marketing into high-gear
5 inspiring and insightful keynotes from Pierce Ujjainwalla, Mona Chalabi, Paul Roetzer, Tony Pham and Jocco van der Kooij
Networking (and friend-making) opportunities with the brilliant MarketingProfs community, the B2B Forum sponsors and our industry-leading speakers
7 Roll-up-your-sleeves mini-workshops with AJ Wilcox, Kelsey Bronski, Ashley Faus, Bobby Lehew, Jenn Herman and Kenda Macdonald
Morning roundtables with featured speakers Nick Westergaard, Jay Schwedelson, Zontee Hou, Matt Heinz, Mallory Pickard, and more!
Plus fun “off-the-clock” activities and MarketingProfs’ trademark shenanigans

You guessed it: B2B Forum is the most actionable marketing conference on the planet.

And we’d love to meet you in Boston.

But act fast—workshop and conference seats are limited.

Read more about these workshops, browse the full program and score your ticket now!



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