MarketingProfs B2B Forum 2023

How to Create a Winning and Actionable Marketing Plan Your Management Will Approve

Workshop Day - November 12 - 9:00am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Strategy and Planning


If you already have a marketing plan template, GREAT! (As long as it’s working.) And if you don’t have a template you can use to easily spin up a new annual plan…well, there’s no better time than right now to create one.

Creating a solid marketing plan you can use as your North Star to guide your team from concept development to implementation is an absolute must-have for any B2B marketer.

In this engaging workshop, Pam Didner, B2B marketing speaker, podcaster, and author of Global Content Marketing, will show you how to create your own marketing plan template. Pam will guide you through examples and best practices so you can more effectively connect the dots of your planning strategy. You’ll walk away with templates you can customize to fit your company’s needs or use to refine your existing plan.

In this workshop, you’ll learn:

  • How to identify the objectives and audience for your marketing plan
  • Tips to determine the key elements to include in your marketing plan
  • How to apply Pam’s template to your overall planning efforts
  • Confidence to present your plan successfully to get management buy-in

What’s included:

  • 5 hours of in-person interaction with instructor Pam Didner
  • A step-by-step guide with structured and actionable templates for creating a marketing plan
  • A comprehensive workbook to accompany the exercises you’ll perform during the workshop

You should attend if you:

  • Are an aspiring young marketing specialist who would like to learn to think strategically (or how to create a concise marketing plan)
  • Are a marketing manager with 3-5 years experience, but you’ve never created a solid marketing plan you’re happy with
  • Are an experienced marketing manager who has created many marketing plans, but you’re still struggling to tell a good story or get management buy-in

REGISTER NOW


This is a LIVE, in-person workshop and will not be recorded.

Pam Didner

Pam Didner

B2B Marketer, Speaker, Author, & Podcaster

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