MarketingProfs B2B Forum 2023

AI for B2B Content and Lead Generation

Workshop Day - November 12 - 9:30am to 3:30pm

Pass Type: All Access Pass

Session Type: Workshop

Session Topic: Artificial Intelligence, Content Marketing


There are infinite use cases for AI—some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.

Join Andy Crestodina in this full-day workshop and walkthrough of a comprehensive AI framework for B2B marketing, based on hundreds of hours of research, experimentation, and iteration.

Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, you’ll explore how the most important things haven’t changed at all!

In this workshop, you’ll learn:

  • A full-funnel AI framework for lead generation, from the top to the bottom
  • A full-cycle AI framework for content marketing, from creation to promotion to measurement
  • How AI can make you better at the basics and go further into the tactics you love most about marketing

What’s included:

  • 5 hours of in-person interaction with instructor Andy Crestodina
  • Detailed, step-by-step walkthroughs of the AI-supported marketing methods
  • A comprehensive workbook to accompany the exercises you’ll perform during the workshop

You should attend if you:

  • Are a marketer with an active content marketing program (e.g., a blog, newsletter, social accounts)
  • Are a marketer from a brand with lead generation goals
  • Are a marketing practitioner who has access to GA4 and a ChatGPT Plus account

No need for subscriptions to fancy AI tools, but a ChatGPT Plus account is highly recommended.


REGISTER NOW


This is a LIVE, in-person workshop and will not be recorded.

Andy Crestodina

Cofounder and CMO
Orbit Media

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