MarketingProfs B2B Forum 2023

Headshot of Andrea Fryrear

Andrea Fryrear

CEO
AgileSherpas

Andrea Fryrear is CEO and cofounder of AgileSherpas, where she specializes in organizational design and executive coaching. Prior to cofounding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back. Andrea is one of the coauthors of the ICAgile Marketing Agility curriculum, as well as two books on marketing agility: Mastering Marketing Agility and Death of a Marketer.


Sessions

Responding to Change While Following a Plan: How Agile Helps Marketers Balance Urgent and Important Work

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