MarketingProfs B2B Forum 2023

Andrea Fryrear Headshot

Andrea Fryrear

CEO & Co-founder
AgileSherpas

Andrea Fryrear is CEO and co-founder of AgileSherpas, where she specializes in organizational design and executive coaching.

Prior to co-founding AgileSherpas, Andrea spent over a decade in marketing. Her roles included content strategist, content marketer, project manager, and editorial assistant for both brands and agencies. Once she discovered Agile ways of working, however, she dove in and has never looked back.

Andrea is a co-authors of the ICAgile Marketing Agility curriculum, as well as on two books on marketing agility: Mastering Marketing Agility and Death of a Marketer.


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AI Is Just a Tool—Agility Is What Makes It Work

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