MarketingProfs B2B Forum 2023

Headshot of Kenda Macdonald

Kenda Macdonald

VP of Enablement
Made With Intent

Kenda Macdonald is a forensic psychology major, multi-award winning founder and business woman. She is an international keynote speaker, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. She is the VP of Enablement at Made With Intent. Over years of insight through growing an award-winning agency and working in intent, Kenda has distilled her marketing knowledge and combined it with psychology proficiency; becoming the UK’s leading behavioral automation expert through her behavior first approach. Her mission is to make consumer behavior insights accessible, making selling more human, marketing more effective and businesses more profitable.


Sessions

Demand Generation and AI: Personalization Pitfalls and Opportunities
Demand Gen: Score, Plan, Convert

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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