Chief Creative Officer
Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative with decision science to prompt response. A frequent conference speaker, Nancy’s shared her passion with audiences all over the world. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Top 50 B2B Marketing Influencer, and “the Energizer Bunny of B2B copywriting.” The CCO of HBT Marketing, Nancy and her teams have won 200+ awards for digital/direct marketing effectiveness.