6 Surprising, Rule-Bending Tactics to Overcome Irrational Tendencies

B2B marketers follow the rules. But today, the thing that may not make sense is the thing that may work best. You know your target audience doesn’t always behave logically. Scientific research shows they often act irrationally, making decisions that aren’t as considered as we think. Yet you can get more of them to consider you if you take advantage of certain surprising tactics.

Discover exactly what these tactics are and why they work in Nancy Harhut’s eye-opening session. See numerous market-tested examples, and gain 6 counterintuitive ways to increase ROI. These marketing moves may not make sense, but they do make money.

In this session, you’ll learn:

• 6 surprising, rule-bending tactics that are proven to increase engagement and response
• Exactly how to structure your sales and marketing messages to trigger hardwired human behaviors, using tactics such as Price Order Effect, Door in Your Face Technique, and the Commitment and Consistency Principle
• Why sometimes doing the opposite of what you think is actually the best thing to do