Senior Director of Product Marketing
Vizient
samantharideout
Samantha Rideout is a strategic marketing leader passionate about telling the story of influential and emerging brands. Her marketing leadership spans Fortune 500, LinkedIn Top Startups, and hypergrowth tech companies, and she was named a Top 100 Product Marketing Influencer in 2025.
Samantha has been published by the American Marketing Association, PR Daily, PR News, and the University of Edinburgh Press. Her speaking engagements include MarketingProfs B2B Forum, MarketingProfs B2B All-Stars, The Marketing Millennials podcast, Ragan and PR Daily Conferences, #GTM24, Product Marketing Alliance Summits (NYC and Boston), and more.
Get your ticket to see Samantha at B2B Forum!
