Brand Marketing vs. Product Marketing: How to Master Multi-Level Storytelling

You could be marketing the most incredible brand or product in the history of the world, but no one will care about it until you figure out how to tell the story. The science of storytelling gets complicated when balancing multiple audiences, products, and the slippery slope of product vs. brand messaging.

Samantha Rideout’s step-by-step B2B storytelling guide will be your new best friend and take your marketing from standard to stellar. Bonus: you’ll learn what NFL pros and podcasters Travis and Jason Kelce can teach us about asking “no dumb questions” to simplify our central idea and strengthen our stories.

In this session, you’ll learn how to:

• Create a flop-proof B2B story by crafting a flexible narrative structure
• Use the 3 Ls of adapting your central idea by lens, length, and levels to deliver the right message to the right audience
• Crack the code to connect with any audience by unpacking multi-level storytelling strategies