Tom Shapiro is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content strategy, content development, web design, and conversion optimization. Through his career, Tom’s clients have included Intel, GE, AT&T, Hewlett-Packard, Freshworks, UnitedHealthcare, and P&G. Previously, Tom was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to over 700. Shapiro is the author of the books Rethink Lead Generation and Rethink Your Marketing.