Tyler is a creator, builder, and fearless marketer with over 20 years of experience in marketing strategy, audience development, demand gen, and brand building. As VP of marketing at Vidyard, Tyler built two new B2B categories, launched and grew the Sales Feed media network to over 150,000 followers, and got sued by the Alabama Space Camp. He now teaches other marketers how to reframe their marketing strategy through the lens of their audience as a way to build highly engaged communities of followers, fans, and future customers.