MarketingProfs B2B Forum 2023

Headshot of Tyler Lessard

Tyler Lessard

Founder
Outside In Marketing

Tyler is a creator, builder, and fearless marketer with over 20 years of experience in marketing strategy, audience development, demand gen, and brand building. As VP of marketing at Vidyard, Tyler built two new B2B categories, launched and grew the Sales Feed media network to over 150,000 followers, and got sued by the Alabama Space Camp. He now teaches other marketers how to reframe their marketing strategy through the lens of their audience as a way to build highly engaged communities of followers, fans, and future customers.


Sessions

Outside In: Engaging Your Audience Before They Need You

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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