COO & Cofounder
Smart Simple Marketing
For over a decade, Wil has been a partner in content with companies such as Constant Contact, Google, Facebook, Instagram, LinkedIn, and many others to help decrease churn, improve customer retention, recapture marketing investments, and grow customer lifetime value.
As a certified digital marketing, SEO strategist, and cofounder of Smart Simple Marketing, he helps organizations develop results-focused strategies for diving deep into the hearts and minds of their perfect customers. Wil firmly believes that content must inspire, educate, or entertain; otherwise, toss that junk in the garbage where it belongs.