Creating Authentic Connections: The ONE Tactic That Will Never Be Obsolete

Designed for senior marketing leaders, this talk delves into the art of building winning habits that are authentic and customer-centric. Learn the keys to building trust and value in a world where focusing on the customer is becoming a lost art.

Sydni Craig-Hart and Wil Hart will introduce you to the L.I.S.T.E.N. process and share specific insights on how to infuse customer feedback into your messaging, content, and campaigns to create more engagement with your audience.

In this session, you’ll learn:

• How to become more customer-centric—from the customer’s perspective
• A defined process for capturing customer insights to inform and create high-ROI marketing programs
• The critical steps you can take in the next 30 days to see tangible results