Sophia Agustina is a revenue-driven global marketing leader with expertise in personalization, full-funnel demand, and customer relationship strategies. She currently leads global brand-to-demand-to-ABM experiences and campaigns at IBM, delivering results 5X above benchmarks across cross-functional and solution teams. She frequently speaks at industry conferences such as Forrester, Association of National Advertisers, LinkedIn, and Adweek. Previously, Sophia led account-based marketing at Nuance Communications, Veracode and CA Technologies, and pioneered marketing programs at Iron Mountain and Lycos.
