Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
Creating clear outcomes is tricky when it comes to customer experiences—that’s why you need intent-based strategies that drive results.
Join Sophia Agustina to explore a case study on ways marketers at IBM are overcoming common challenges, such as cross-functional silos and sales alignment. By working together and developing clearer intent behind your campaigns, you can collect the data you need to show success.
In this session, you’ll learn how to: