Driving ROI Through Customer-Centric, Intent-Based Marketing Strategies

Creating clear outcomes is tricky when it comes to customer experiences—that’s why you need intent-based strategies that drive results.

Join Sophia Agustina to explore a case study on ways marketers at IBM are overcoming common challenges, such as cross-functional silos and sales alignment. By working together and developing clearer intent behind your campaigns, you can collect the data you need to show success.

In this session, you’ll learn how to:

• Effectively leverage intent data to drive results/ROI
• Create winning campaign strategies via a case study example
• Overcome obstacles to successfully implement this approach