MarketingProfs B2B Forum 2023

Michael Barber

Michael Barber

VP, Marketing
Charter School Capital
@michaeljbarber

Michael is the Vice President of Marketing at Charter School Capital, leading marketing, brand, and demand generation teams. His work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, founded by Jay Baer. He held strategy and planning leadership roles at Sitewire, Nomadic Agency, and COHN before establishing his consultancy, barber&hewitt which joined Godfrey, one of the largest B2B agencies, in 2018. Michael is one of Marketo’s Fearless 50, an award recognizing marketers driving fearless marketing and digital transformation.


Sessions

List Growth & Personalization
Navigating the B2B Inbox—What’s Working and What Isn’t

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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