The MarketingProfs team labors over making B2B Forum a conference that’s centered around our attendees. Our dedication and attention to your experience is what sets us apart from any other conference. Need a variety of topics? You get that. Want to network but need some help getting started? You get that. Can’t sit in a room for hours on end without a creative break? You get that. Need food you actually enjoy? You guessed it. You get that, too.
B2B Forum is the world’s most actionable, B2B-focused marketing conference where meeting and chatting with peers is part of the show. Designed for B2B marketers like you, B2B Forum attendees come to grow your skills, improve your marketing results, and build new relationships with other marketers who just GET you.
With dozens of informative, expert-led sessions plus inspirational keynotes, small-group roundtables, actually-fun shenanigans, and more, B2B Forum is the best investment for your marketing training budget.
We’re capping headcount this year—once tickets are sold out, that’s it. So if you want to join 800 of your colleagues at B2B Forum, get your pass now.
Use this guide to help make the case to join us in Boston at B2B Forum happening November 17-19, 2025.
Here’s four simple steps to help you make the case.
Be ready to answer common objections with confidence. Use these examples to help you make your own arguments to get the training you deserve.
Response: There are bigger costs for NOT attending. Consider what we might lose if we can’t fill the sales pipeline or create content that converts or keep up with the latest technologies such as AI (whatever is important to your business). Also, the value of creating a network of marketers like me that I can turn to in confidence when we need fresh perspectives is invaluable. (And be prepared to talk about the benefit of sending your team if you’re championing you all learning together. Last year over 100 companies sent teams to B2B Forum to learn and let loose to better bond together!)
Response: MarketingProfs B2B Forum is specifically designed for multi-disciplined B2Bmarketers, so I won’t be wasting time with sessions that don’t address our B2B challenges. All of the speakers are experts and practitioners—the ones in the trenches, doing the work. They understand what works, and what doesn’t. I will learn the steps (and how to do them) to actually implement new tactics and strategies when I get back to the office.
Response: I’ve come prepared with a plan of how I’ll cover my responsibilities while I’m away. By dedicating three days to the experience, I’ll be able to focus and fully immerse myself in “learning mode,” which will allow me to execute what I learn faster and give me new ideas to help us reach our goals faster.
Response: Webinars and articles can fill some gaps, but they can’t replace an in-person conference experience. At B2B Forum, I’ll meet other B2B marketers facing the same challenges. There’s also the chance to network directly with speakers and other attendees to ask the targeted questions I have, so we can meet our specific goals.
Here are a handful of our favorite testimonials you can use as social proof to support your request.
“I was thoroughly impressed with the quality of content. I had to check a couple of extra bags for the flight home with all of the insights I had gleaned!”
-Global Communications Business Partner, Automotive and Global Branding and Marcom, Corporate Affairs | SABIC
“As a three-time attendee, I love getting to share ideas with other B2B marketers. Such a unique community here.”
-Past B2B Forum attendee
“This is the first MarketingProfs event I have attended and it was excellent. The speakers were dynamic and engaging and I came away with solid knowledge and creative inspiration. I look forward to future events.”
-Carolyn Fair, Marketing Manager | Berks County Bar Association
“Best two days of learning I can invest in—full stop. Immediately applicable. Relevant whether you’re a team of one or a hundred. Experts to learn from who are both humble and hungry to share.”
–2024 Attendee2
And, when words aren’t enough, show what it’s all about!
MarketingProfs events are dedicated to B2B marketing.
There are a lot of marketing events out there. And at most of them, you’ll find that retail brands dominate the conversation.
But at MarketingProfs, our programs are focused on the unique challenges and opportunities B2B marketers face. We gather some of the brightest minds in the game to share insider knowledge for successful B2B marketing.
Advice and connections are invaluable.
#MPB2B attendees have the chance to meet, network, and get advice from hundreds of fellow B2B marketing professionals at sessions, intentionally programmed breakout activities, and carefully selected after-hours socializing opportunities. Plus, the access you have to engage with speakers is one-of-a kind; our experts love to attend sessions alongside attendees when there’s space, and contribute to the community by openly sharing their own challenges and ideas beyond their sessions.
Thanks to our active community, introverts and extroverts alike are able to create meaningful connections they can turn to for advice for years to come.
Marketing is constantly changing.
For many marketers—whether you’re just starting out or have twenty-plus years under your belt—there’s a gap between what you know today and what you’ll need to know to succeed tomorrow as marketing or your career trajectory shifts.
MarketingProfs B2B Forum has sessions designed to help bridge that gap. Our conference helps marketers create better content, design innovative demand gen campaigns, develop winning marketing strategies, learn the latest in AI, and so much more. For dozens of examples of what’s waiting at B2B Forum 2025, check out last year’s 2024 program.
It’s all about ROI.
Marketing budgets are always shifting focus to the latest core topics in marketing. Topics like AI, influencer marketing, SEO, sales enablement, and marketing ROI—topics covered at B2B Forum.
Investing in your own performance—or your team’s performance—in these channels is an excellent way to keep your marketing relevant to, and in front of, today’s customer.
