Direct Response Email: Building Relationships That Spark Response

Marketers are often told to keep their emails short. “No one reads anymore!” But how do you get readers interested in your offer if your messages are short? The answer is: Ignore that advice! You can write longer copy—as long as it’s engaging to read.

Join email copywriter Jeffrey G. Thomas as he reveals secret direct response tactics to keep your readers engaged, day after day, with your email marketing content to help you make the sale.

In this session, you’ll learn:

• How to write compelling sales and marketing emails people want to open, consume, and buy from–without relying on discounts
• What it means to “provide value” in your email marketing–without hard teaching, spilling insider information, or giving advice
• 7+ simple ways (used by top direct response copywriters in any format) anyone can use now for a larger response to your email marketing