Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Content Marketing
Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for B2B marketers’ ideas to get lost in a sea of content sameness, depriving them of their impact.
Join Melanie Deziel as she shares a method to identify your content’s primary source of value and assess its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.
In this session, you’ll learn how to:
