The Most Human Brand Wins

B2B marketers feel the heavy, increasing pressure to master AI in the pursuit of producing more content, expediting communication, and mass producing creativity. Simultaneously, you’re being pushed to deliver exceptionally rich, creative content experiences to rival the hottest social media influencers and major motion pictures. And in today’s economy, you’re being asked to do it all with less.

There’s a better way. Join Lindsay Tjepkema as she shares success stories and cautionary tales to show how to build a creative, human-centric brand that will win today and long into the future.

In this session, you’ll learn:

• Why you (and so many other B2B marketers) feel so much conflicting pressure to raise the creative bar higher than ever while also delivering seemingly impossible revenue-centric results
• The achievements of human-centric brands throughout history, and the thorough failures of those that abandoned their humanness
• How to establish a human brand for your business with a balanced blend of creativity, connection, strategy, and tech