MarketingProfs B2B Forum 2023

Influence Unleashed: Revolutionizing B2B Marketing Impact

November 13 - 3:55pm to 4:40pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Influencer Marketing


Ashley Zeckman is here to help you unleash the transformative power of B2B influencer marketing in this session designed to drive real marketing impact. It’s time to break free from traditional confines and catapult your brand to new heights with innovative influencer collaborations and content strategies that resonate deeply with your audience.

Gone are the days of cautious, incremental steps. Welcome to the era where bold moves and disruptive strategies redefine what’s possible.

In this session, you’ll learn:

  • How to identify, approach, and collaborate with partners who can amplify your brand’s message and reach a wider audience
  • Secrets to crafting content that resonates with your target audience and keeps them coming back for more, with tips on storytelling, visual appeal, and engagement strategies
  • Innovative ways to boost brand awareness, drive engagement, and ultimately, achieve your marketing goals
  • New, groundbreaking research from top B2B brands and influencers
Headshot of Ashley Zeckman

Ashley Zeckman

Co-CEO
Onalytica

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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