Ditch the Guesswork: Build Your Pipeline With Confidence

Research shows that sales and marketing teams throw away $2 trillion annually because of inefficient and outdated processes. And we know only 7% of buyers are actually in-market at any given time. Worse still, only 3% of website visitors fill out a form. These dynamics create an environment where pipeline building is fraught with inefficiency, waste, and unpredictability.

The good news? It doesn’t have to be this way. Join Latané Conant, CRO of 6sense and author of No Forms. No Spam. No Cold Calls., for an energetic session that will inspire and encourage you to proceed with confidence.

In this session, you’ll learn:

• Proven plays for how to efficiently create and convert pipeline to revenue in today’s environment
• The recipe for increasing conversion rates by applying ABX across your entire GTM motion
• How to align sales and marketing teams on the metrics that matter