MarketingProfs B2B Forum 2023

The Social Spy Game: Unveil the Secrets of Your Competitors’ Organic Tactics

November 14 - 2:05pm to 2:50pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Marketing Strategy


Blind spots no more! You pore over your social content and analyze your data, yet competitors’ strategies remain shrouded in mystery. This session will lift that invisibility cloak and make you the ultimate B2B social spy!

Join Dorien Morin-van Dam to take a deep dive into the world of competitive analysis, unmasking your rivals’ organic playbooks. Find competitor weaknesses and learn to decode engagement tactics, content secrets, and even community-building strategies. If you’re ready to outsmart the competition with a portfolio of their best organic content tactics, join Dorien and watch your B2B social content take off!

In this session, you’ll learn how to:

  • Uncover your competitor’s strategic moves
  • Analyze your competition’s top-performing content formats and engagement drivers
  • Craft clever counter-strategies to capitalize on competitor weaknesses
Headshot of Dorien Morin-van Dam

Dorien Morin-van Dam

Social Media Strategist
More In Media, LLC

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