Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Strategy
Think about B2B’s greatest creative moments, when a brand took a risk, and it paid off big time. Pretty small list, isn’t it? Volvo’s Epic Split? Adobe’s Mean Streets? Velocity’s “Crap”? We’re all thinking of the same few examples. And with each one, you’ve probably wondered: Who had that idea? How the [BLEEP] did they get it made? What were the results?
Well, David McGuire got tired of wondering. He tracked down the people involved and asked them questions—questions like, “How did you feel when somebody first said ‘Jean-Claude van Damme’?” And now, he’ll tell you EXACTLY how they did it.
In this session, you’ll learn:
