Your Forgotten Audience: How to Gain (and Lose) Organizational Buy-In

As marketing and communications professionals, we work hard to understand our target audience. But our success depends on strong partnerships with others inside our organizations: subject matter experts, product leads, and yes, even the finance department. Mistakes communicating and collaborating internally can be costly, lead to team ineffectiveness and burnout, and sink even the most innovative campaigns.

Join Tarah Neujahr Bryan as she shares the keys for engaging these critical internal audiences—helping you build productive, meaningful marketing and communications programs that will drive your organizational goals forward.

In this session, you’ll learn:

• The best ways to engage internal audiences to foster trust and collaboration
• What to avoid when communicating with internal audiences
• How to share success and create thoughtful transparency when reporting on marketing and communications programs