Battling Burnout: An AI Manifesto for In-House Marketing Teams

The relentless demands of modern marketing often lead to professional burnout, particularly among B2B marketing teams.

Join Phoenix Harvey to delve into three core issues contributing to this burnout: overwhelming workloads, limited control over work, and the challenge of juggling marketing tasks with other business responsibilities. You’ll discover how to leverage generative AI tools to efficiently gather insights, aiding in product positioning and content marketing strategies. This not only reduces workload across customer acquisition, engagement, and retention stages but also contributes to a healthier work environment.

Phoenix will highlight a practical case study demonstrating how AI can enhance SEO and content strategy, and optimize go-to-market planning. This approach aims to alleviate stress, boost team efficiency, and maintain a balanced, sustainable work environment. You’ll leave equipped to stay creative and prioritize high-value tasks effectively.

In this session, you’ll learn:

• The lessons learned and efficiencies gained from an in-house marketing team using AI to streamline different aspects of customer lifecycle management
• How to use readily available generative AI tools to gather insights to inform product positioning and content marketing plans
• Practical tips for how AI can help refine SEO and content strategy, as well as GTM planning