Pass Type: All Access Pass, Main Conference Pass
Session Type: Keynote
Session Topic: AI & Data/Analytics
Wil Reynolds’s search traffic is down 41%, but his leads went up 5%. In this keynote, he’ll review all the things he learned on his journey to justify the value of content in a world where customers are turning away from Google and towards AI, and where private communities and social media are making it harder to know the value of your investments.
Buyers today will spend more time in places you have no data on. ChatGPT, LinkedIn groups, WhatsApp groups, and other communities where you don’t even know what is being said about your brand. Content for too many marketers is a commodity—to win in the future, you’ll need to see it as a pathway to building community. Join Wil as he shows you everything he’s done to make sure his traffic drops don’t result in revenue drops.