Social Media Dynamics: Designing the Ultimate Dopamine Machine

Social media engagement isn’t extinct; it has evolved. This session targets the elusive algorithm of creating content that resonates deeply with customers.

Join Brooke Sellas to explore psychological triggers, content strategies, and the art of storytelling to transform passive followers into active participants. You’ll gain actionable insights for amplified brand presence, customer retention through innovative social strategies, and ultimately robust lead generation and conversion rates.

In this session, you’ll learn:

• The science behind dopamine and strategies to leverage it for stronger B2B content engagement, increasing engagement, and social sharing
• How integrating the content pillars of education, entertainment, and empathy feed the machine
• How shifting away from vanity metrics to deep engagement completely changes the game
• Methods to measure and analyze audience behavior for data-driven adjustments in content creation and delivery