Emerald City SEO: A Better Standard for Search Data, Presented by DemandJump

Lions, tigers, and bears. Scarecrows and rusted tin men. Streets of gold, cities of green, and shady business behind a curtain. This isn’t Oz—it’s the current state of the SEO industry, and it’s time to strap on some shiny shoes and get serious about the data standards we accept.

Join Ryan Brock, best-selling author of Pillar-Based Marketing and Chief Solution Officer at DemandJump, for a shockingly illuminating examination of the serious problems facing modern content marketers when it comes to the quality and usability of search behavior data.

In this session, you’ll get:

• An honest look at the problems plaguing industry-standard SEO data
• An exploration into the negative effects that bad SEO data can have on marketers and consumers alike
• A yellow-brick-roadmap to navigating the best sources of search data available and using them to drive industry-leading outcomes