Customer Generation: Delivering on the Promise Demand Gen Forgot About

Across $150 million of B2B SaaS spend and hundreds of accounts, Garrett Mehrguth has found that boilerplate “demand gen best practices” are struggling to drive customers for B2B companies today.

How do you not simply acquire customers, but acquire the right customers? Join Garrett to walk through how you can take a new approach with your go-to-market strategy by leveraging the concept of Customer Generation to outperform your competition.

In this session, you’ll learn how to:

• Understand and compare channel-level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula
• Identify and emotionally connect with your exact persona at your ideal accounts, at scale
• Aggressively grow pipeline revenue via gift giving and psychological marketing