Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing
Across $150 million of B2B SaaS spend and hundreds of accounts, Garrett Mehrguth has found that boilerplate “demand gen best practices” are struggling to drive customers for B2B companies today.
How do you not simply acquire customers, but acquire the right customers? Join Garrett to walk through how you can take a new approach with your go-to-market strategy by leveraging the concept of Customer Generation to outperform your competition.
In this session, you’ll learn how to: