The Urge to Act: How to Write and Speak in Ways That Influence B2B Buyer Behavior

When the world’s biggest and best are also competing for YOUR audience, what can you do to ensure you get picked—and never get replaced?

In this inspiring yet practical talk, Jay Acunzo will take you inside a process used by scrappy B2B marketers and leaders to earn trust, increase influence, and grow their audience despite having no financial edge over competitors.

You’ll go outside your echo chamber to learn techniques from world-class storytellers, and you’ll see practical writing and speaking techniques in action that you can apply to your own marketing to ensure others respond with passion, whether you’re creating content, running ads, giving a talk, or developing stronger brand positioning. You’ll walk away knowing how to stand out easier and resonate deeper without magically adding resources.

In this session, you’ll learn:

• The right questions to ask to differentiate your brand or audience growth initiatives
• The storytelling structure that instantly elevates the power of your work to be more memorable
• A visual framework to routinely assess where you’re at, where you want to be, and what you need to do to improve