How To Simplify Your Marketing Strategy To Enable Revenue Growth

Today’s B2B marketing complex is filled with noise. AI, content marketing, demand generation, demand capture, the growing martech stack, GTM motions, etc. While many of these can be marketing’s friends, a lot of them are only making the jobs of marketers even more complex and impeding marketing’s ability to create sustainable growth.

Join Carlos Hidalgo to learn how to cut through the noise. He’ll show you how you can make the complexity of marketing simple.

In this session, you’ll learn:

• How to understand your customers and use this insight to inform your marketing strategy
• How to measure the impact of marketing and demonstrate growth
• Where marketing should put their focus to improve their success