A House of Brands or a Branded House? Develop the Right Brand Architecture to Drive Revenue Results

When serving a variety of audiences, a single message just won’t cut it. Improve sales and marketing outcomes with three brand tactics that will ensure you develop the right brand architecture to serve up audience-specific content that converts.

Join Kate DiLeo to discover how to systematically create a layered messaging structure that drives revenue by effectively delivering the right brand message to the right people at the right time.

In this session, you’ll learn how to:

• Leverage root-cause analysis to determine if your organization needs more than one brand message to effectively engage your target audiences
• Clarify when and where to leverage a series of audience-specific, sector-specific, and/or product-specific messages to drive conversions
• Define the right brand architecture—with the right number of messages—that ensures you effectively engage your prospects and customers