Building a Data-Driven Culture in the AI-Enabled Age

Attention is at a premium, and relevance is the cure—but how do you make sure your marketing is as relevant as possible to your audience?

Join Zontee Hou to explore how marketing leaders can build a data-driven culture that empowers their teams to deliver highly targeted and personalized messages to their customers to stand out and gain mindshare.

In this session, you’ll learn:

• Why marketers must have a seat at the data table
• The key ways marketers can leverage AI to deliver more personalized messages and content
• How to build a competitive advantage through the strategic use of data and AI in marketing