MarketingProfs B2B Forum 2023

NEW Email Tests You Haven’t Tried!

November 13 - 2:30pm to 3:15pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Email Marketing


Jay Schwedelson is back! Get ready for all NEW email best practices that will make a huge impact on your campaigns. Discover how to cut through the noise and capture attention with real, actionable data insights from the last 60 days.

This fast-paced, tips-filled session will provide the latest tactics and techniques that actually work and can be applied immediately! Jay will deep-dive into how to get more responses on email offers and ensure you stay ahead of the pack. See what’s proven to drive strong email marketing ROI right NOW.

In this session, you’ll learn:

  • The best days and ideal frequencies for sending emails
  • The power of subject lines and tips/tricks to get your emails opened—specific words, symbols, personalization, and things you have never considered
  • How to drive engagement and see what forms of content are trending and performing well
  • Which call-to-action button text can make a huge difference, plus landing page changes to get more conversions
Headshot of Jay Schwedelson

Jay Schwedelson

Founder, President, & CEO
SubjectLine.com, Outcome Media

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625