MarketingProfs B2B Forum 2023

Content Sprints: How To Create 12 Weeks of Quality Content in 60 Minutes

November 13 - 2:30pm to 3:15pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: AI & Content Generation


While content marketing may be a marathon, one methodology can help you get ahead fast: the content sprint.

John Jantsch will share his strategic approach to creating a quarterly pillar content plan. By using a video-first content creation approach and a suite of AI tools, marketers will learn how to effectively amplify content production for multiple platforms.

In this session, you’ll learn how to:

  • Build a quarterly content roadmap
  • Use video-first creation to generate expert content
  • Efficiently repurpose content using AI tools
Headshot of John Jantsch

John Jantsch

Founder
Duct Tape Marketing

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