MarketingProfs B2B Forum 2023

Leading Remote Creative Teams

November 13 - 4:50pm to 5:35pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Leadership


Hyper-sensitive artists. Special snowflakes. Demanding egomaniacs. When thinking about the traits of creative folks, “productive member of a remote, business-focused team” isn’t usually the first thing that comes to mind.

Join Tess Needham to learn how you can lead a team in which even the most snowflake-y creatives—and other unique souls—are supported to measure, test, and iterate on their work.

In this session, you’ll learn how to:

  • Help your remote team achieve maximum creativity
  • Balance team creativity with achieving business results
  • Communicate team goals and metrics to the organization
Headshot of Tess Needham

Tess Needham

Head of Content & Brand Experience
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