Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Email Marketing
Email has been used as a marketing tool for over 40 years—and people have been predicting its death for nearly half that time. Despite those claims, email remains the #1 way buyers prefer to receive B2B offers. That said, email is far from perfect. Buyers complain about too many emails, too much junk. The important messages get lost in the clutter, and the sheer volume leads to disengagement.
In this session, Jon Miller will show you how to reinvigorate email marketing by merging AI’s capabilities with a nuanced human element to create more authentic and personal communications, particularly for high-value tasks like ABM and event invitations.
He’ll also share practical methods for implementing a trust-based approach to email segmentation, ensuring that each message is not only personalized but also strategically aligned with the recipient’s current interests and engagement level. And he’ll throw in some of his trademark dad jokes for good measure.
In this session, you’ll learn:
