MarketingProfs B2B Forum 2023

Can AI Ghostwrite for Your CEO? A Year-Long Experiment With Generative AI

November 14 - 2:05pm to 2:50pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: AI & Content Generation


How do you capture a CEO’s voice, especially if she writes in hot pink? Can a machine capture a leader’s unique voice and tone, bad puns, dad jokes, and pop culture references for newsletters, social posts, and other content?

Join Ahava Leibtag to explore if AI can fully take content writing off your CEO’s plate, or at least do some of the work. We’ll dive into the experiment, see what worked and what didn’t, talk about the tools, and discuss if AI ghostwriting is the future, or just a bruh tech fantasy. Join us to uncover whether AI can truly step into the shoes of any of your leaders as a ghostwriter, or if the human touch remains irreplaceable in corporate storytelling.

In this session, you’ll learn:

  • How to experiment with AI for a specific thought leader’s voice
  • When and how tools can add efficiency to the writing process
  • Pitfalls learned through trial and error
Headshot of Ahava Liebtag

Ahava Leibtag

President
Aha Media Group

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