Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: AI & Content Generation
AI can significantly improve your marketing efforts—but only if it understands who your brand is and what sets your content apart from your competitors. That’s why governance, process, and structure are the keys to unlocking the potential of B2B content.
Join Erika Heald to explore the foundational elements marketers should have in place to ensure a smooth integration of AI into their marketing operations and to achieve a consistent brand voice across every customer touchpoint.
You’ll learn how to build a strong groundwork for AI implementation, including the roles of documented taxonomy, structured templates, documented style guides, and a well-defined brand voice.
In this session, you’ll learn: