From Taxonomy to Templates: Essential Building Blocks To Scale Content Creation

AI can significantly improve your marketing efforts—but only if it understands who your brand is and what sets your content apart from your competitors. That’s why governance, process, and structure are the keys to unlocking the potential of B2B content.

Join Erika Heald to explore the foundational elements marketers should have in place to ensure a smooth integration of AI into their marketing operations and to achieve a consistent brand voice across every customer touchpoint.

You’ll learn how to build a strong groundwork for AI implementation, including the roles of documented taxonomy, structured templates, documented style guides, and a well-defined brand voice.

In this session, you’ll learn:

• The value of a clearly defined and documented brand voice to produce consistent and differentiated omnichannel content
• How structured templates save time and enhance AI’s content generation abilities—striking a balance between brand consistency and creativity
• Strategies to weave these foundational elements into your current marketing operations, to maximize the benefits of AI-amplified marketing