Are You Ready for the Demand Gen Disruption?

Much is being made of the traditional B2B marketing model changing. The strategy of generating leads, nurturing those leads, and driving MQLs is becoming a thing of the past. Privacy concerns, AI, ABM, and customers becoming more digitally savvy are leading to a major disruption in traditional B2B marketing tactics.

Join Moni Oloyede in this future-focused session to learn what you need to do to avoid becoming stuck in the past.

In this session, you’ll learn:

• What is changing, what the disruptions are, and why the traditional B2B demand generation strategy is shifting
• How to communicate to key stakeholders on the changes that need to be made while still supporting key initiatives and company goals
• How marketers can elevate their marketing, and what strategies are best to implement to make your marketing adaptable