Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Lead Generation & Nurturing
Much is being made of the traditional B2B marketing model changing. The strategy of generating leads, nurturing those leads, and driving MQLs is becoming a thing of the past. Privacy concerns, AI, ABM, and customers becoming more digitally savvy are leading to a major disruption in traditional B2B marketing tactics.
Join Moni Oloyede in this future-focused session to learn what you need to do to avoid becoming stuck in the past.
In this session, you’ll learn: