Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing & Sales Alignment
In this transformative session, we’ll tackle the typical challenges that prevent marketing and sales from collaborating successfully. These include issues like poor communication, goals that don’t line up, mismatched software systems, and the complex problem of figuring out who gets credit for what.
But we’re going beyond just identifying problems. A. Lee Judge will introduce a unique approach offering you hands-on strategies to forge a stronger bond between these crucial teams. Packed with real-life scenarios and examples that vividly show ways to enhance team interaction and business results, you’ll be motivated and armed with the necessary tools to elevate your marketing and sales initiatives.
In this session, you’ll learn:
