Driving Revenue Alignment + 4 Other Ways Not to Get Fired

The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table.

Join Kyle Lacy as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.

In this session, you’ll learn:

• An actionable framework on revenue alignment to implement tomorrow
• How to own the pipeline and revenue number with your sales leader
• Lessons learned from growing and selling a software company