Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: SEO
As Google transitions to generative AI search, the impact on consumer search behavior, search marketing strategy, and consumers’ perception of web content will be massive. Search marketers need to update their SEO strategies to effectively influence these emerging algorithms.
Join SEO and AI expert Dale Bertrand as he unpacks the technology powering Google’s generative AI search algorithms and uncovers the new rules of SEO. Dale will guide search marketers through the fundamentals of generative AI search engines and provide detailed strategies to optimize effectively for generative AI search.
In this session, you’ll learn how to:
