Why should your boss send you to #MPB2B?
We get it. Your marketing budget is tight. There's a ton of work to be done. It makes sense that your boss is a little hesitant to spend the dollars to send you away from work for a few days. But we know it's worth it. So, here are a some reasons you can use to help convince your boss that sending you to MarketingProfs B2B Marketing Forum is an investment they won't regret:
B2B Marketing Forum is the premier conference for B2B marketers. There are a lot of marketing conferences out there, but at most you will find that retail brands dominate the conversation. But at #mpb2b, our entire program is focused on the unique challenges and opportunities that B2B marketers face.
Marketing today is tough. For many marketers --whether they are just starting out or they have twenty+ years under their belt--there is a gap between what they already know and what they need to know to be the best marketer for your business. At B2B Marketing Forum we will have sessions designed to help bridge that gap, whether there is a need for better content curation, innovative demandgen campaigns, or creating a winning marketing strategy. Check out our 2017 program to get an idea of what you can expect in 2018 (keep in mind that we have all new sessions each year).
Advice and connections are invaluable. At #mpb2b attendees have the chance to meet, network, and get advice from hundreds of B2B marketers, from companies like Adobe, Deloitte, Duke Energy, Google, IBM, SAP, Vanguard, and more. They also have the chance to speak with and get demos from leading technology providers. From lunch-and-learns to speed networking, introverts and extroverts alike will be able to create connections that they can turn to for advice for years to come.
It’s all about ROI. The majority of B2B marketing budgets are dedicated to demandgen and content marketing efforts, but most companies find them to only be slightly or somewhat effective (Hubspot, The Ultimate List of Marketing Statistics). And companies report that although they are investing 33% (on average) of their budget in marketing technologies, they don’t have a sufficient strategy in place to utilize them. There are many reasons for this and NO conference can solve all of them. But investing in your team – giving them the education to do more with the tools they have -- is an excellent start.
If you need additional assistance convincing your boss, let us know how we can help!