MarketingProfs B2B Forum 2023

Marketing Planning for 2023 and Beyond

Day 2 - October 14 - 10:40am to 11:25am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Marketing Planning


As marketers, we’re used to trying new things. But the global pandemic has thrown even the best of us into a whirlwind. The physical events we carefully selected haven’t fully returned, direct mail programs we designed often had nowhere to go, and the messaging we crafted had to be delivered in an entirely new context.

At the same time, buying processes were disrupted and the sales team was desperate for some help. What’s a marketer to do?

In this session, we will explore the fundamental shifts in marketing that sustained even as we move beyond the pandemic.

You’ll learn:

  • Three trends your B2B marketing strategy must adopt
  • Tips for adapting forms to better serve buyers
  • Planning sequences that drive high impact results

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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